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Industry Overview

In the early days of Scottsdale’s hospitality industry, dude ranches and health spas flourished. In the 1960s the development of the local art industry and specialty shopping districts blossomed as the resort industry expanded. This ultimately gave way to the full service, amenity-laden properties that have made Scottsdale a successful destination for tourism for many years.

Today, Scottsdale is an internationally recognized tourism destination community, widely known for its golf courses, recreational amenities, climate and high-end resorts. An emerging Downtown with its urban “boutique” hotels, nightlife scene, numerous events and attractions, dining opportunities and art galleries complement the Old-Town western heritage and beautiful open spaces of the McDowell Sonoran Preserve to provide visitors a unique and exciting destination for travel.

Scottsdale Tourism industry figures are impressive:

  • In the past 10 years, the bed tax has generated more than $125 million in revenue for the City of Scottsdale. 1
  • In 2016, Scottsdale had 8.8 million visitors, an increase of 1.8 percent from 2015. 51 percent were overnight trips and 49 percent were day trips. The overnight trips generated $1.2 billion in spending, an increase of 3.4 percent over 2015. 2
  • Scottsdale received a fiscal return of about $1.30 from visitors for every $1 spent in operating costs in FY 2016/17. 3>
  • The average room rate for Scottsdale market area hotels in 2016 was $188.29, an increase from the 2015 average of $184.85 per room. 1
  • The percentage of room revenue to total hotel revenues for the City of Scottsdale in 2016 was 62.9 percent. 1
  • Scottsdale’s bed tax revenues totaled $18,128,683 in 2016, up 5.6 percent from 2015. 1
  • Annual occupancy for the Scottsdale market area in 2016 was 68.1 percent, up from 67.7 percent in 2015. 1
  • The typical overnight leisure traveler to Scottsdale is 47 years old and the top five activities

Scottsdale is an internationally recognized tourism destination community, widely known for its golf courses, recreational amenities, climate and high-end resorts. More than 9 million people visit Scottsdale annually.

Source: EMSI 2018

Scottsdale Tourism

Top Local Firms

The Greater Scottsdale Area is home to a significant number of resorts, within and adjacent to City limits. Servicing a significant number of these impressive facilities is facilitated through a strong public-private partnership with Experience Scottsdale, with conveniently located offices in Downtown Scottsdale. Experience Scottsdale is a 501(c) (6) nonprofit, private company that conducts destination marketing efforts on behalf of Scottsdale and other nearby destinations. Experience Scottsdale’s primary funding comes from the City’s bed tax collection by resorts and hotels. As voter-approved half of the city’s bed tax is allocated to Experience Scottsdale for destination marketing initiatives. Experience Scottsdale has more than 40 full- and part-time employees, along with a volunteer board of directors comprised of local industry leaders who represent a variety of segments from the hospitality and tourism industry. Experience Scottsdale is committed to enhancing the economic base of Scottsdale and its partnering communities through a strong visitor, meetings and group travel industry, achieved by:

  • Maintaining a leadership position in Arizona’s hospitality and tourism industry
  • Positioning Scottsdale in top-performing domestic and international markets to attract targeted, high-value visitors to area resorts and hotels
  • Teaming with member businesses to create awareness and excitement among meeting planners, tour operators, travel agents and media in established feeder markets, while building credibility and interest in entry markets
Troon Golf LLC

Troon Golf LLC operates as a golf management, development and marketing company. It operates golf courses, private residence clubs, and estate management and associated hospitality venues in the Americas, Asia, Australia, Europe, the Middle East and Africa; operates facilities and banquets for weddings and other occasions; and offers homeowner association management solutions and group planning solutions. The company also offers Troon cards, gifts, equipment and accessories through its online store. Troon Golf LLC was founded in 1990 and is headquartered in Scottsdale, Arizona.

Fairmont Scottsdale Princess

Fairmont Scottsdale Princess connects guests to the very best, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. With more than 70 hotels globally, the Fairmont collection boasts some of the most iconic hotels in the world, including The Plaza in New York, The Savoy in London, Fairmont Peace Hotel in Shanghai and Fairmont Le Château Frontenac in Québec City. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company that operates more than 130 hotels and branded residential properties under the Raffles, Fairmont and Swissôtel brands.

Hotel Adeline

Located in downtown Scottsdale, Hotel Adeline completed a comprehensive renovation of the entire property in 2017. The property infuses an eclectic style and energy into the area's famous roster of eateries, nightlife and culture. From the well-appointed guestrooms to the on-site cafe, restaurant and pool area (plus a secret spot), every visit offers a fresh experience.


Located at the base of the McDowell Mountains, Westworld is the premier nationally recognized, multiuse event facility in the Southwest. With over 300,000 sq. ft. of climate controlled event space on 386 acres it is capable of hosting a wide variety of programs each year. Some of the most popular annual events include the Barrett-Jackson Collector Car Auction, Scottsdale Arabian Horse Show, and International Sportsmen’s Expo.

TPC Scottsdale

Opening in 1986, TPC Scottsdale has been home to the PGA Tour's annual Phoenix Open (currently named Waste Management Open) since 1987. When it is not hosting more than 700,000 fans over the course of a Waste Management Open, it operates as one of the “Top 10 Public Golf Courses in Arizona” according to Golf Digest. Woven into the Sonoran Desert with stunning panoramic views of the McDowell Mountains, it boasts 36 holes of inspiring golf and upscale amenities that let everyday golfers experience "a day in the life" of a PGA Tour player.

Scottsdale Stadium

Scottsdale Stadium is located in the middle of our scenic Old Town Scottsdale and is a short walk from a wide selection of restaurants, clubs and galleries. It is home to some of Scottsdale's most celebrated occasions including Cactus League Spring Training, Arizona Fall League and a series of year-round meetings and events. Hosting the San Francisco Giants each spring it consistently ranks near the top in average attendance with more than 10,000 fans each game. The City of Scottsdale has recently announced preliminary plans for a renovation and upgrade to the facilities that could total as much as $60 million and begin as soon as 2019.

McDowell Sonoran Preserve

The Scottsdale McDowell Sonoran Preserve is a pristine, permanently protected, sustainable desert habitat that includes an interconnected network of nonmotorized, multiuse trails (hike/bike/horse) accessed from multiple trailhead locations. It covers 30,580 acres, includes 195 trails and more than 650 volunteers that donate their time to make sure residents and visitors have an amazing experience. Along with the views of the amazing desert landscape and wildlife, some of the biggest draws for the Sonoran Preserve include Gateway Trailhead, Tom’s Thumb, Thompson Peak. Best of all, the Preserve is open every day from sunrise to sunset, free of charge.

Scottsdale Resorts

Source:, September 2018
Company Rooms
Fairmont Scottsdale Princess 750
Hyatt Regency Scottsdale 493
Scottsdale Resort at McCormick Ranch 326
Boulders Resort & Spa 275
Marriott at McDowell Mountain 266
Hotel Valley Ho 240
Hilton Scottsdale Resort & Villa 235
W Scottsdale 230
Scottsdale Links Resort 218
Four Seasons Resort 210
The Scott Resort & Spa 204
The Saguaro Hotel 194
Scottsdale Villa Mirage 160
McCormick Scottsdale 125