Scottsdale, Ariz. - Oct. 22, 2014 - The honor was presented at an awards ceremony on Monday, October 20, during the IEDC Annual Conference, which was held October 19-22, in Fort Worth, Texas.
"Economic development efforts have long been a keystone in the quest to bolster the economy and improve quality of life in every locality across the country," said Bill Sproull, IEDC chair. "As the nation continues to tackle challenges in the midst of global uncertainty, these efforts have taken on an even greater significance. With this award, we laud trendsetting organizations like City of Scottsdale Economic Development Department for leading the charge."
In 2013 the City of Scottsdale’s Economic Development team identified a strong need for its dedicated economic development website to launch more dynamic content, imagery, and tools to serve the department’s existing and prospective client base. Completed in only 90 days using in-house City resources in response to expert firm recommendations the project involved a complete revamp of the website with a separate URL (ChooseScottsdale.com) contained behind the City firewall. It involved a comprehensive rewrite of all content and integration of new analysis tools such as the SizeUp Local Business Intelligence competitive tool and the ArizonaProspector.com site tool allowed prominent home page displays. A redesigned graphics schemes was carried through all departmental material allowing a unity of theme and flow, with social media and news article features incorporated. Finally, integration with the department’s recently launched contact management system, Microsoft Dynamics CRM via Cloud 9 Solutions, allowed an online request to immediately drop information into the leads database for tracking and follow-up. The impacts of this project were immediately visible - in the first week after relaunch 74 percent of the visitors were NEW as a result of marketing efforts and unique visitors increased by 32 percent.
IEDC's Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. These awards honor organizations and individuals for their efforts in creating positive change in urban, suburban, and rural communities.
City of Scottsdale: Christian Green, 480-312-2612 or CGreen@ScottsdaleAZ.gov
About the International Economic Development Council
The International Economic Development Council (IEDC) is a non-profit membership organization serving economic developers. With more than 4,400 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public private partnerships, chambers of commerce, universities and a variety of other institutions. When we succeed, our members create high-quality jobs, develop vibrant communities, and improve the quality of life in their regions. www.iedconline.org
About the City of Scottsdale
Scottsdale, one of Arizona’s 10 largest cities is a premier visitor location as well as a tremendous place to live and do business. It is home to 125 golf courses, 220 tennis courts, dozens of parks and hundreds of miles of bike paths and hiking trails, and a Downtown with more than 20 hotels, 90 restaurants, 320 retail shops and 80 art galleries. Scottsdale Airport and its surrounding Commerce Airpark area is headquarters to nearly 2,500 businesses with more than 48,000 jobs. The high-tech innovation center SkySong, located just a few miles from Downtown, is designed to help companies grow through a unique partnership with Arizona State University. Scottsdale was recently named one of the Top 100 Best Places to Live in the United States, and was honored as Arizona’s 2013 “eCity” by Google. For more information, visit ChooseScottsdale.com.