WASHINGTON, DC (Sept. 27, 2016) – The City of Scottsdale, AZ, Economic Development Department received a Silver Excellence in Economic Development Award for its 2016 project in the category of Special Event from the International Economic Development Council (IEDC).
The honor was presented at an awards ceremony on Tuesday, Sept. 27, during the IEDC Annual Conference, which was held Sept. 25-28, in Cleveland, OH.
“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to Scottsdale’s Economic Development Department. Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use a benchmark.” - Barry Matherly, CEcD, FM, IEDC 2016 Board Chair, President & CEO of the Greater Richmond Partnership.
The City of Scottsdale Economic Development Department developed a ‘Swipe Right Scottsdale’ campaign to educate brokers, startup companies and talented individuals about Scottsdale as an amazing place to live, work and do business. Using a play on the dating app Tinder, popular among millennials and singles, the campaign was highly successful in garnering media attention and getting people talking about Scottsdale as more than just a great place to visit.
With the Tinder app, users receive information on dating prospects if they “swipe right” which sends a message that they are interested and would like to learn more about the person. Linking the campaign with the popular Tinder app also provided a mainstream vehicle to associate the concept with millennials, who are the primary labor targets for high-tech companies.
Various marketing materials were produced including the Swipe Right Scottsdale T-shirt, print documents promoting Scottsdale and the use of the Twitter #SwipeRightScottsdale. The campaign was unveiled with a San Francisco Connect the Tech market visit and reception in January 2016 at Dirty Water in the Twitter building in downtown with more than 85 attendees.
IEDC's Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. These awards honor organizations and individuals for their efforts in creating positive change in urban, suburban, and rural communities.
“The awards process is a thorough, non-biased and multi-layered process. These are extraordinary accomplishments for all winners, and an overall great effort by all participants. We look forward to next year’s awards competition,” Matherly said.
About the City of Scottsdale
Scottsdale, one of Arizona’s 10 largest cities is a premier visitor location as well as a tremendous place to live and do business. It is home to 125 golf courses, 220 tennis courts, dozens of parks and hundreds of miles of bike paths and hiking trails, and a Downtown with more than 20 hotels, 90 restaurants, 320 retail shops and 80 art galleries. Scottsdale Airport and its surrounding Commerce Airpark area is headquarters to nearly 2,500 businesses with more than 48,000 jobs. The high-tech innovation center SkySong, located just a few miles from Downtown, is designed to help companies grow through a unique partnership with Arizona State University. Scottsdale was recently named one of the Top 100 Best Places to Live in the United States, and was honored as Arizona’s 2013 “eCity” by Google. For more information, visit ChooseScottsdale.com.
About the International Economic Development Council
The International Economic Development Council (IEDC) is a non-profit membership organization serving economic developers. With more than 4,700 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public-private partnerships, chambers of commerce, universities and a variety of other institutions. IEDC’s members create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. www.iedcONLINE.org.
Economic Development Manager
City of Scottsdale